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Guides for devs who actually want to know.

Track installs, measure revenue per link, and grow smarter. No fluff, just what worked.

·16 min read

Link in Bio for Mobile Apps: What Works, What Doesn't, and How to Track Installs

Linktree and generic bio-link tools weren't built for apps. Here's what an app developer's link in bio actually needs — platform routing, install tracking, and revenue per link — and how to set it up.

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·12 min read

Linktree Alternatives for App Developers (2026 Comparison)

Linktree works for creators selling courses and merch. For app developers, it leaves installs untracked and sends iPhone users to Google Play. Here are six Linktree alternatives that actually fit app developers.

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·10 min read

Linktree vs. Beacons vs. Stan Store: Which Works for Mobile Apps?

Head-to-head comparison of the three most popular link-in-bio tools, judged on what actually matters for app developers — platform routing, install tracking, and per-source revenue attribution.

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·6 min read

5 Ways to Track App Installs Per Link (Ranked by Setup Time)

Five methods for tracking app installs per link, from the 30-second fix to the full MMP setup. Setup time, cost, and who each one is for.

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·10 min read

How to Track App Installs With Links: The 2026 Guide

A practical guide for indie app developers. How to see which links drive installs — from creators, bio pages, email, UGC, and more. No MMPs, no enterprise contracts, no ATT prompts.

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·14 min read

Adjust Alternatives for Indie Developers (2026 Comparison)

Adjust is an enterprise MMP with enterprise pricing. Here are six Adjust alternatives that fit indie app developers — with honest pricing, feature gaps, and migration notes.

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·13 min read

AppsFlyer Alternatives for Indie Developers (2026 Comparison)

AppsFlyer bills $0.06 per conversion and scales into thousands per month. Here are seven AppsFlyer alternatives that fit indie developers, with honest pricing, feature gaps, and migration notes.

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·14 min read

Branch.io Alternatives for Indie Developers (2026 Comparison)

Branch starts at $999/month and is built for enterprise. Here are seven Branch alternatives that actually fit indie app developers — with honest pricing, feature gaps, and migration notes.

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·9 min read

Branch vs Instally: Which is Right for Your Indie App?

Direct comparison of Branch and Instally for indie app developers. Pricing, features, SDK complexity, and the decision framework for picking between them.

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·9 min read

How to Track App Installs from Email Campaigns

Your email campaigns link to the App Store, but you have no idea how many subscribers actually install. Here's how to measure clicks, installs, and revenue from every email you send.

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·10 min read

How to Track App Installs from Your Website

Your website has a download button but you don't know how many visitors actually install. Here's how to measure website-to-install conversion for every page on your site.

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·9 min read

How to Connect RevenueCat to Instally for Revenue Tracking

Step-by-step guide to connecting RevenueCat to Instally. See revenue per link, per campaign, per creator — not just install counts.

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·10 min read

How to Connect Stripe to Instally for Revenue Tracking

Connect Stripe to Instally and see revenue per link, per campaign, per source. Step-by-step webhook setup, event mapping, and dashboard walkthrough.

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·10 min read

How to Connect Superwall to Instally for Revenue Tracking

Connect Superwall to Instally to see which links drive paying users through your paywall. Step-by-step webhook setup and dashboard walkthrough.

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·11 min read

How to Measure ROI on Creator Marketing for Your App

You're paying creators to promote your app but don't know if it's profitable. Here's how to calculate cost per install, LTV by source, and true ROI per creator.

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·8 min read

One Link for App Store and Google Play — How It Works

Stop sharing two separate store URLs. One tracking link detects the device and sends users to the right store automatically. Here's exactly how it works.

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·7 min read

How to Track App Installs in Your Android App (Kotlin)

Add install and revenue tracking to your Android app with Kotlin in under 10 minutes. See which links drive real installs — no GAID, no special permissions.

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·9 min read

How to Track App Installs in Your Flutter App

Add cross-platform install and revenue tracking to your Flutter app in under 10 minutes. One SDK, one integration, installs tracked on both iOS and Android.

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·8 min read

How to Track App Installs in Your iOS App

Add install and revenue tracking to your iOS app in under 10 minutes. See exactly which links drive downloads, with no IDFA and no ATT prompt required.

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·10 min read

How to Track App Installs Without an MMP

MMPs like AppsFlyer, Adjust, and Branch are built for enterprises spending millions on ads. Here's how to track installs per link without one.

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·13 min read

How to Track App Installs From YouTube, TikTok, and Instagram

Track exactly which YouTube videos, TikTok posts, and Instagram stories drive app installs and revenue. Per-creator, per-platform tracking without IDFA.

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·11 min read

App Install Tracking for Game Developers

Track installs and revenue from YouTube gameplay videos, Twitch streams, Reddit posts, and Discord links. A game developer's guide to per-link tracking.

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·12 min read

How to Set Up a Branded Download Page for Your App

A branded download page gives your app a clean URL with tracked download buttons. Here's what it is, why it converts better than raw store links, and how to set one up.

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·9 min read

Why UTM Parameters Don't Work for Mobile App Install Tracking

UTMs break at the app store. Here's why, and what actually works for tracking installs per link.

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·12 min read

How to Track Which Creator Actually Drives Your App Installs

Stop guessing which creators perform. Here's how to track installs and revenue per creator, per platform, in real time.

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·9 min read

Instally vs AppsFlyer vs Branch: Which Is Right for Indie Developers?

An honest comparison of mobile install tracking platforms for indie app developers. Different tools, different budgets, different use cases.

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·11 min read

Custom Product Pages Are Not Install Tracking

Apple's Custom Product Pages have partial iOS-only tracking with reporting delays. Here's what to use instead.

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