Linktree Alternatives for App Developers (2026 Comparison)

Why app devs keep looking past Linktree

For most creators, the "link in bio" tool is Linktree. 50 million creators use it. It's fast, free, and does exactly what most creators need, which is a simple stacked list of buttons on a hosted page.

This simple, stacked list is also the reason why Linktree fails app developers.

Linktree doesn't know that you make an app. It knows neither iOS or Android, so you could have an App Store and Play Store link and it would be like you're linking to your Substack and your Patreon. The tool shows you clicks and that's it, no installs, no revenue, and no way to see if visitors that clicked through actually used your app.

Linktree is fine for creators promoting their Substack. But if your revenue is dependent on installs, the distance between clicks and installs is exactly where you should be looking.

Below we'll go over what Linktree does well, where it falls short for apps, and six Linktree alternatives that might fit you better.

(For more on this topic read our full guide to link in bio for mobile apps.)

What Linktree does well

Fair is fair. Linktree earned its spot as the default:

• The free tier is really usable for most creators.
• Onboarding takes 90 seconds (sign up, paste links, publish).
• They have a recognizable brand. Users see a linktr.ee link and know exactly what to expect, so they tap.
• There are creator tool integrations (Shopify, Substack, Spotify, Patreon, Mailchimp). You just click and it embeds them.
• The analytics track what a creator would want to know, e.g. how many clicks were on the Substack button or where the clicks came from.

If you are selling a newsletter, a course, a podcast or Shopify items, it's hard to beat.

Where Linktree falls short for app developers

There are four specific gaps.

No platform routing. You make two buttons (iOS and Android), so users have to know if they are on iOS or Android to tap the right one. On Instagram especially, since the in-app browser on iOS won't let you deep link into Google Play and vice versa, it's very common that a percentage of your users tap the wrong button and bounce. No install tracking. Linktree knows that users tapped on the App Store button. It doesn't know if the tap led to an install, since it doesn't live in your app. You only know if they got to the store. You don't know about installs, sign ups, sessions, purchases or any downstream activity. No revenue tracking. Even if you knew installs (you don't), you can't tie those installs to specific bio sources. If you have three link pages — one for Instagram, one for TikTok, one for your newsletter — you can't see which one drives paying users versus installs that churn. No brand customizability. Even the Pro page is a rigid template. You can pick a background color, pick a button shape and put a logo on it. But you can't change the layout, the way it's presented, how it all works. It feels like a Linktree page with your logo added to it, not an extension of your brand.

Those four gaps drive devs to start thinking "Is there another way?"

What to look for in a Linktree alternative for apps

You need four things:

• A single link that sends iOS and Android to the correct store. No "which platform are you on?" landing pages.
• Installs tracked per link. The whole thing needs to be tied into an attribution system that knows when the page led to an install of your app.
• Revenue tracked per link. Or at least a way for you to connect your subscription manager (RevenueCat, Stripe, Superwall, Adapty, etc.) to your links so you can know which sources were more profitable.
• Brand customizability. The page should look like your app, not your Linktree page with the app's logo on it.

The following six alternatives are evaluated based on those four needs.

The six Linktree alternatives worth considering

1. Beacons

Beacons is the Linktree competitor more built around creators, which means better design options, more polished media, and it feels more like a tip jar / Shopify storefront. Used by creators who want to monetize their audience.

Strong at: Visuals and design are better than Linktree, and media embeds feel a bit more "designed." Creator monetization features are much ahead of what you get on Linktree. Weak at: Still no platform-specific routing for your apps. Still no install tracking on the page. Still no revenue attribution, so you don't know which installs from your bio pages were profitable (if any). Built around commerce for creators, not around app funnel measurements. Pricing: Free plan; a paid plan at $10 per month. Verdict: A prettier Linktree. Not made for apps.

2. Stan Store

Stan Store is more like a commerce platform for creators, focused around selling digital products, courses, 1:1 sessions, bookings, and such on a page that stacks links. Something creators turn to when Linktree feels too basic.

Strong at: It's a commerce tool. Has email signup. Has a whole stack of funnel tools if your goal is digital products, courses, etc. Weak at: Zero intent for apps. If you have links to your iOS app and Android app, you don't get special treatment. You get two more buttons on your page of "courses" and "newsletters" buttons. No routing. No tracking. Pricing: $29 per month for the main (creator) tier. Verdict: The best tool if your goal is selling courses. Not an option for app developers in 2026.

3. Bio.site (Squarespace)

A really clean, design-first link-in-bio tool by Squarespace. Looks like a small site.

Strong at: Simple design, quick to load, comes with native analytics. Fine if you just want a single page for a basic creator presence. Weak at: Does not route to apps. Analytics are just clicks. No multi-platform attribution. Pricing: Free plan. Verdict: Good, if you're on Squarespace. Doesn't solve the app creation problem.

4. Koji

Koji is another link-in-bio style platform but with some app-like features and mini-apps, tip jars, giveaways and tools for creators. A more modular offering than Linktree.

Strong at: Larger array of features than Linktree. Mini-apps means more than just buttons. Weak at: Still geared toward creators, not app developers. No routing. No install tracking. No attribution to links for mobile apps. Pricing: Mostly free, monetization features for creators. Verdict: Interesting if you're a creator with side products. Doesn't solve app measurement problem.

5. Milkshake

Mobile-only link-in-bio page builder -- you build the page on your phone. Designed for Instagram creators, specifically.

Strong at: Fast, mobile-first, OK design templates. Weak at: Same as other generic tools. No platform routing. No install tracking. No attribution. Pricing: Free plan; premium plan at $5/mo. Verdict: Better than nothing, but the mobile-only page editor is the only differentiation.

6. Instally (branded download page + install tracking)

Instally is not a generic link-in-bio tool. It's a branded download page; one URL that routes iOS users to the App Store, Android users to Google Play, and tracks all clicks, installs and dollars of revenue for each source.

Strong at: One link that serves both platforms. Install tracking per link. Revenue tracking through RevenueCat / Stripe / Superwall / Adapty. Branded landing page that fits your app. Unlimited number of install-tracked links for any one app. Creator and promoter accounts (creator and promoter payouts via automated Stripe Connect, available in Business tier). Weak at: Only useful for apps. If you're running a course or newsletter, you'd use another platform for that. Requires adding a small SDK to your app (approximately 10 lines of code). Pricing: Free plan (1 app, 1 tracked link, 1K installs/mo); Growth for $40/mo; Scale for $79/mo. Verdict: Specifically created to solve the problem that Linktree doesn't address. A perfect fit for someone whose product is an app.

Feature comparison table

Feature	Linktree	Beacons	Stan Store	Bio.site	Koji	Milkshake	Instally
One link routes iOS + Android	No	No	No	No	No	No	Yes
Install tracking per link	No	No	No	No	No	No	Yes
Revenue tracking per link	No	No	No	No	No	No	Yes
Creator / promoter accounts	No	No	No	No	No	No	Yes
Stripe Connect payouts	No	No	No	No	No	No	Yes
Custom domain	Paid tier	Paid tier	Yes	Yes	Paid tier	Paid tier	Business tier
Brand customization	Limited	Good	Limited	Good	Good	Good	Full (matches app)
Free tier	Yes	Yes	No	Yes	Yes	Yes	Yes
Entry paid tier	$5/mo	$10/mo	$29/mo	N/A	Free	$5/mo	$40/mo
Built for	Creators	Creators	Creators	Creators	Creators	Creators	App devs

How to choose

If your bio link is mostly for non-app stuff (newsletter, course, Shopify, Substack): Stick to Linktree, Beacons, or Stan Store. These are built for that kind of thing. If your bio link is about app installs and you care which channels work: Go for a branded download page with install tracking. You will get platform routing, attribution for the whole funnel, and revenue breakdown per channel. If you want both (a bio link with course links + app install tracking): Use Instally for your app install funnel and a simpler tool for everything else, or just put your Instally link as the main call-to-action within a generic tool. There is no restriction on mixing tools.

Migration from Linktree

Switching from Linktree to a branded download page is a pretty straightforward process for app marketers.

• Set up your branded download page (on Instally, just register, plug in your iOS and Android links, and add your logo/design).
• Install the SDK into your app (roughly 10 lines of code, per platform).
• Create your bio link inside the Instally dashboard.
• Point your Instagram, TikTok, YouTube, and newsletter bio links to the new URL.
• Take Linktree offline or delete it.

It is live and working instantly. There is no gap in your bio link because your new link works the moment you paste it. The main change is that every click, install, and revenue source is now tracked per source.

FAQ

Will I lose data by switching from Linktree?

You aren't going to lose anything because Linktree isn't offering you install or revenue data in the first place. The historical click-count data is lost, but that information never answered your core business questions. The new data is far superior; you can now see installs and revenue attributed to each individual source.

Can I still sell courses or newsletters on an Instally page?

An Instally branded download page is app-centric. If you mostly sell courses/newsletters you can continue using your Stan Store or Linktree page for that and use Instally exclusively for your app install flow — you can use both!

Does Instally offer a free tier?

Yes! You get 1 app, 1 tracked link, and 1,000 installs/month. You can use this to validate the setup before buying.

What if I want my bio link on my own domain?

The Scale tier ($79/mo) allows you to connect a custom domain to Instally. So you could use yourapp.link, yourapp.download, or a subdomain of your main website.

How long does setup take?

About 10 mins for the Instally bio link and page setup, with another 15-30 mins to integrate the Instally SDK (assuming you already have the app live, and the SDK fits your stack: iOS, Android, Flutter, React Native, etc. for more detail, see how to track bio-link app installs for an in-depth guide.

Is this an MMP?

No, Instally is a branded download page with a SDK to track app installs and in-app purchases for every source link. This is not an MMP (mobile measurement partner). We are not replacing enterprise-level ad-network attribution across 1000+ apps for big enterprise advertisers (see AppsFlyer alternatives or Adjust alternatives). We are solving attribution problems for a much bigger market of indie app developers whose audience is mostly UGC, organic creator, and paid traffic on email, newsletter and bio-link platforms.

What about Linktree Pro's analytics?

Linktree Pro does give you more detailed click analytics data. You can see referrer, device type, and geographic location for each visitor. None of this data tells you about installs or revenue. Device type will tell you the amount of iOS vs Android visitors, but will not tell you how many of those visitors installed the app.

Can I try Instally before switching my Linktree?

Yes! Just spin up an Instally account in parallel, and set up the test bio link to direct to a secondary traffic source like your newsletter footer, and compare the data for the two platforms for a week or two.

If Instally is better than Linktree's app tracking — which it will be if you have mobile users — it's time to move your Instagram bios to Instally.

Bottom line

Linktree is a great product for its target use-case, which is linking to digital courses/newsletters/Shopify stores for creators. But, the most relevant data points are completely opaque for app developers: platform, installs, revenue. A branded download page with install tracking solves these problems for you while maintaining the ability to have 1 single bio link. If you're an app developer, the branded download page with install tracking is the right solution for you.