Built for indie devs, not growth teams.
Install tracking shouldn't take a week to set up or cost $500 a month. We built Instally so shipping teams can see which links drive installs and revenue — without the enterprise bill or the onboarding calls.
You had no idea what was working.
You share your app in a dozen places — creator bios, email campaigns, your website, social posts. Someone installs your app. You have no idea which link drove it.
Custom Product Pages? iOS only, partial coverage (developers report 60-75% of installs tracked), day-old data, and each one needs Apple approval. Branch and AppsFlyer? Built for enterprise teams with enterprise budgets.
We built Instally so indie developers and small studios can track clicks, installs, and revenue from every link — without the enterprise price tag or the week-long onboarding.
Four things.
Simple tools win.
If it takes more than five minutes to set up, it's too complicated.
Your data is yours.
We don't sell it, share it, or use it to train models.
Privacy by default.
No IDFA, no ATT prompt. Install tracking that respects your users.
Transparent pricing.
No "contact sales" for a price. No per-event charges that surprise you.
Questions? Ask.
Email hello@instally.io — we read everything.
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