Which link
actually drove
that install?
Give every creator, email campaign and website button its own link. See exactly which ones turn into installs and revenue — and which ones don't.
Plays well with every major paywall & payment tool
Every click. Every install. Every dollar.
A dashboard that refreshes itself.
No sampling. No day-old exports. Watch clicks, installs and revenue move as they happen — broken down by link, source, country, device and time.
- Installs by source and country
- Revenue per link and campaign
- Click-to-install conversion curves
One URL. Both stores.
iOS users go to the App Store, Android users to Google Play. Desktop users see a branded download page. All three tracked.
Know your $ per source.
Connect RevenueCat, Stripe, Superwall or Adapty. See LTV by acquisition channel from first click to renewal.
Give them their own login.
Creators and promoters get a dashboard showing their clicks, installs and payout — scoped to their links only.
Zero permission prompts.
No IDFA, no ATT dialog, no fingerprinting. Users see nothing — you still get real-time install data.
A different link for every corner of your funnel.
Tag every place you share your app. Let the numbers tell you where to spend next.
Creator partnerships
A unique link per creator. See who actually drives installs and pay them on what worked.
Read guide 02Link in bio
Swap the raw store URL for a branded download page that tracks every tap.
Read guide 03Email campaigns
One link per send, per segment. Measure installs and revenue per blast.
Read guide 04UGC campaigns
Per-participant links. Track which user-generated content actually converts.
Read guide 05Paid ads
Tag every ad creative. Kill the ones losing money. Double down on winners.
Read guide 06Podcast & video
Separate links per episode or sponsor. Know which read got downloads.
Read guideThree lines of code. Ships today.
Native SDKs for every major platform. Under 50kb. No delegate gymnastics, no server setup.
1import Instally23Instally.configure(apiKey: "pk_live_...")4Instally.trackInstall()
Built for indie devs, not growth teams.
No sales calls. No six-month integrations. No enterprise pricing.
| Feature |  Instally | Apple CPP | Branch / AF | Bitly |
|---|---|---|---|---|
| Works iOS + Android | iOS only | |||
| Installs per link | Partial | |||
| Revenue per link | Delayed | |||
| Real-time data | 24hr delay | Clicks only | ||
| No approval required | Days to approve | |||
| Creator accounts | ||||
| Branded download page | ||||
| Setup time | 5 min | Days | Days | Minutes |
| Price | $0–79/mo | Free | $500+/mo | $29+/mo |
Shipped by real teams.
“We had 10+ creators posting for ForgeAI but no idea which were driving downloads. Instally changed that overnight — we could see exactly which creator, which video, which platform was converting. We hit $50K MRR just from optimising creators.”
“Paying for ads on three platforms with no clue what was working. Set up Instally on a Friday afternoon, and by Monday I could see 80% of my installs were coming from one TikTok campaign. Cut my ad spend in half.”
“Firebase Dynamic Links got killed and I panicked. Looked at Branch — way too expensive. A friend mentioned Instally and it honestly took me longer to make coffee than to set it up.”
Start free. Scale when you win.
No credit card required. No hidden fees. Cancel anytime.
Free
Share your links anywhere.
- 1 app
- Unlimited tracked links
- Branded download page
- 10,000 installs / mo
- 30-day analytics
- Community support
Growth
For shipping apps with real campaigns.
- 3 apps
- Unlimited links
- Custom domains
- 50,000 installs / mo
- 12-month analytics
- Revenue (RevenueCat, Stripe)
- CSV export + API
- Email support
Scale
For studios running many apps.
- Unlimited apps
- Unlimited links
- Custom domains
- 250,000 installs / mo
- Unlimited history
- Creator & promoter accounts
- Automatic payouts
- Priority support
- Up to 5 team seats
Frequently asked.
Ready / v1.0
Stop guessing.
Start shipping.
Three lines of code. Five minutes. Every click, install and dollar traced back to the link that earned it.
No credit card. Free forever for small apps.